Module A · Demand Intelligence

Stop Guessing.
Start Predicting.

Empower planners, sales, marketing, and production with an AI-first demand engine. Our deep learning framework combines internal, external, and historical data to continuously improve the accuracy of every forecast and S&OP decision.

90%+
MAPE Accuracy*
with AI + human collaboration loop
-30%
Stockouts
+1
Consensus Plan
Sales · Marketing · Production
AI_Forecast_Engine_v4.2.exe
Promo + Weather Signal +45% Demand vs baseline
External Driver
Weather + Macro Index
Algorithm
Hybrid Deep Learning

The Traditional Trap

  • Static averages (Last Year + 5%) fail when markets shift.
  • "Gut feeling" adjustments by sales teams create bias and hidden assumptions.
  • Promotions, pricing, and production plans are disconnected.
  • No learning loop – the system never improves its own accuracy.

The AI Advantage

  • Fusion of internal, external, and historical data into one signal.
  • Deep learning models that continuously retrain from new actuals.
  • S&OP platform for Sales, Marketing, and Production to adjust and align on one number.
  • Governance and transparency: every override and change is traceable.

Core Capabilities

Inside the Engine

From data ingestion to collaborative S&OP, the engine is built as a platform and framework that can be reused across products, channels, and countries.

AI Sandbox & "What-If"

Simulate the future before it happens. Planners can create private scenarios to test strategies without affecting the live plan, then promote the best scenario to the official forecast.

  • What if we raise price by 5%? (Elasticity check)
  • What if the competitor launches an aggressive promo?
  • Compare Best-Case vs Worst-Case vs Most-Likely plans.
Scenario: Price Hike Draft Mode
Price Adjustment +10%
Marketing Spend ฿1,800,000
Predicted Impact
1,240 Units
▼ 5% Volume
฿4.5M Revenue
▲ 4% Profit

Anomaly Detection & Cleaning

Don't let one-time events ruin your forecast history. The AI automatically detects spikes (e.g., COVID panic buying, channel stuffing) and suggests corrections before feeding data into deep learning models.

  • Z-Score and deep anomaly models to flag outliers.
  • Auto-tagging: "Out of Stock", "One-off Campaign", "Data Error".
  • Substitute historic data with corrected baselines.
Anomaly Detected: June 12
300% Spike

AI PLATFORM & FRAMEWORK

Built as a Demand Platform, not just a Forecast Report

We use advanced AI and deep learning with internal, external, and historical data, then wrap it with a collaboration layer for Sales, Marketing, and Production to adjust, approve, and continuously improve the accuracy of the consolidated plan.

1. Unified Data Layer & Feature Store

Combine every data source that impacts demand: internal data, external data, and historical patterns into a central feature store that can be reused across AI and deep learning models.

Key Features

  • Internal data: SAP, TMS, WMS, POS, inventory
  • External data: macro index, weather, holiday, competitor price
  • Historical pattern & seasonality library

Business Benefits

  • Reduce blind spots from relying only on past sales.
  • Help the model understand the real context of the market.
  • Easily scale across multiple countries and brands.

Data Fusion View

Internal

  • SAP SD / MM
  • Inventory
  • Production plan

External

  • Weather
  • GDP & Index
  • Competitor price

Historical

  • Seasonality
  • Promo calendar
  • Channel mix
All signals are transformed into reusable features for deep learning models – one consistent definition for the whole company.

Multi-Level Deep Learning

SKU · Channel · Region MAPE ↓
New Product (Analog) Faster ramp-up
Promotion Uplift Pattern learned

The engine can run multiple model families in parallel (Prophet, XGBoost, LSTM, Transformer) and automatically pick the best model per product-family and horizon.

2. Deep Learning Forecast Engine

Use Deep Learning (e.g., LSTM, Transformer) together with traditional models to uncover hidden patterns such as cross-product cannibalization, multi-channel impact, and long-term trends that are invisible to the human eye.

Key Features

  • Hybrid model: statistical + deep learning
  • Multi-horizon forecast (weekly, monthly, quarterly)
  • New product forecast using similarity profiles

Business Benefits

  • Increase accuracy in highly volatile markets.
  • Reduce safety stock without increasing stock-out risk.
  • Make new capacity investment decisions based on reliable data.

3. S&OP Collaboration: Sales · Marketing · Production

Not just a forecast report, but a collaboration workspace where every team can see the AI baseline, make adjustments based on their own insights, and lock a consensus plan with full traceability.

Key Features

  • Role-based views for Sales, Marketing, Production
  • Override with reason code & approval workflow
  • Versioning of plan (v1, v2, final locked)

Business Benefits

  • One single truth: everyone relies on the same numbers.
  • Reduce “meeting wars” between sales and production.
  • Instantly convert the demand plan into a production plan.

Consensus Planning Board

SKU-001 · Region A Month: Jul
AI Baseline 10,500
Sales Adjustment (+5% promo) 11,025
Marketing Campaign (+3%) 11,356
Final Consensus Plan 11,300
Owner: S&OP Manager Locked

Accuracy & Bias Monitor

MAPE – Last 3 months 12.4% → 9.8%
Bias (Over-forecast) -3.2%

A Champion–Challenger pipeline runs new models in the background and promotes only those that show real accuracy improvements on production data.

4. Continuous Learning & Accuracy Governance

The system doesn’t stop at a one-time model implementation. It has a feedback loop that continually brings actual vs. plan back to retrain the model and monitors MAPE, bias, and stability across categories and regions.

Key Features

  • Auto retrain schedule (weekly / monthly)
  • Model performance dashboard by cluster
  • Alerts when accuracy drops below the agreed standard.

Business Benefits

  • Accuracy continuously improves as new data comes in.
  • Reduce dependency on external consultants.
  • Build executive trust in AI-generated numbers.

5. Enterprise Platform & Integration Framework

Designed as a platform and framework that can be reused across multiple projects – integrating with SAP, TMS, WMS, BI, and the data lake via an API-first architecture, and ready to expand into other regions in the future.

Key Features

  • REST / GraphQL API & event streaming
  • Role-based access control & audit log
  • Multi-tenant ready for multiple BUs

Business Benefits

  • Invest once and reuse across multiple product lines.
  • Reduce rollout lead time to new countries.
  • Align with enterprise architecture and security standards.

Integration Map

SAP / ERP Orders · Master data
TMS / WMS Capacity · Constraints
BI / Data Lake KPI & Analytics
The AI Demand Platform becomes the “brain” that sits between ERP and execution systems, driving more intelligent planning decisions end-to-end.

POWERED BY ADVANCED ALGORITHMS

Prophet (Meta)
XGBoost
ARIMA
LSTM (Deep Learning)
Transformer Models
Random Forest

Ready to outsmart market volatility?

Schedule a personalized demo using your own historical, internal, and external data. We'll show you how our AI demand platform – plus S&OP collaboration – can lift accuracy and reduce firefighting across your network.