Module B · Trade Promotion Management

Stop Burning Budget.
Maximize Every Dollar.

A unified platform to plan, execute, and analyze campaigns. Eliminate spreadsheet chaos, detect conflicts instantly, and visualize ROI before you spend a cent.

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+15%
Margin Uplift
0
Conflicts
Real-time
Budget Tracking
Q4_Campaign_Schedule
Oct Nov Dec
Back to School (Soda) Approved
-10% Off
Halloween Special (Candy) Conflict Detected
BOGO
Overlap with "Autumn Sale"
Holiday Bundle Draft
Bundle
Total Spend
$450,000 / $500k
Proj. ROI
18.5%

Spreadsheet Chaos

  • Sales reps override prices via email, causing billing errors.
  • Post-mortem analysis takes weeks; lessons are learned too late.
  • Conflicting promos cannibalize base sales.

Integrated TPM

  • Centralized calendar visible to Sales, Marketing, and Supply.
  • Pre-event ROI simulation (Predictive Uplift).
  • Automated workflows for approvals and budget checks.

Workflow Mastery

End-to-End Control

Impact Preview & ROI

Simulate the financial outcome before launching. Will the volume uplift offset the margin loss? Our AI calculates GMROI (Gross Margin Return on Inventory) instantly.

  • Calculate Incremental Sales vs Base Sales.
  • Factor in Trade Spend (Listing fees, rebates).
  • "Green-Light" indicator for profitable campaigns.
Pre-Event Simulation
Base
$10k
Promo
$18k
Loss
-$2k
Net Profit
+$3,500
Lift Factor
1.8x

Conflict & Cannibalization

Stop competing with yourself. The system automatically detects if a promo on "Product A" will steal sales from "Product B" or if two promos overlap in the same region.

  • Cross-Elasticity Matrix built-in.
  • Regional overlap alerts (e.g., North vs National).
  • Approval blocks for high-risk conflicts.
A
B
High Risk
Primary SKU: Cola 1.5L ▲ +40%
Cannibalized SKU: Cola 330ml Pack ▼ -25%
AI Insight: Promoting the 1.5L bottle heavily reduces the 330ml multipack sales. Consider bundling instead of discounting.

SUPPORTED PROMOTION MECHANICS

Price Off (%)
Buy-X-Get-Y (BOGO)
Bundles
Volume Tiering
Rebates

Stop guessing your ROI.

Schedule a demo to see how our Conflict Detection and ROI Simulator can save your next quarter's budget.

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