RUBIX · SCG International Project

RUBIX — AI-Native
Super App Platform

Co-created by Inno Digital Biz · Powered by CKN Platform

RUBIX transforms SCG International’s single chatbot into an enterprise-grade AI Super App. It unifies Sales, Trade, Risk, Knowledge, and Workflow into one extensible platform – built on microservices, LangGraph agents, and secure multi-tenant architecture.

Project Overview

RUBIX for SCG International

RUBIX is SCG International’s next-generation AI platform – evolving from a single chatbot into a unified Super App that supports multiple business domains and partners across regions.

Business Context

SCG International operates multiple business lines, geographies, and data sources. Existing chatbot solution could not scale to new use cases, channels, or enterprise-grade integrations.

Project Objectives

  • • Transform to a modular AI platform (Super App + Mini Apps)
  • • Centralize identity, context, and knowledge
  • • Enable faster onboarding of new AI use cases

CKN & Inno Digital Biz Role

Inno Digital Biz, under CKN Corporation, designs the To-Be architecture, builds the microservices and LangGraph runtime, and supports the migration roadmap in close collaboration with SCG International teams.

Architecture Highlights

Super App · Microservices · AI Runtime

RUBIX is designed as an AI-native platform: a Next.js Super App frontend powered by a microservice backend (ID-SVC, CTX-SVC, AGENT-SVC, KNOW-SVC, VSTORE-SVC, INT-SVC, and more), orchestrated through LangGraph-based agents and event-driven workflows.

  • Super App Frontend

    Next.js App Shell hosting multiple RUBIX Apps such as Sales Copilot, Trade Data Explorer, Internal Knowledge Hub, and Workflow Assistant.

  • AI & LangGraph Runtime

    AGENT-SVC runs LangGraph flows that combine LLMs, tools, and RAG pipelines for deterministic, auditable AI behavior.

  • Integration & Data Layer

    INT-SVC, KNOW-SVC, and VSTORE-SVC connect RUBIX to SAP, trade data sources, company profile, sanctions, and multi-tenant knowledge bases.

Next.js Super App Microservices LangGraph RAG Multi-tenant Observability
frontend-shell.tsx
<RubixAppShell>
  <MiniApp name="SalesCopilot" />
  <MiniApp name="TradeDataExplorer" />
  <MiniApp name="KnowledgeHub" />
</RubixAppShell>
ctx-state.json
{"tenant": "SCG-INTL",
 "user_role": "sales",
 "channel": "web",
 "locale": "en-TH"}
CTX-SVC · Multi-tenant context
event_bus (simplified) Healthy
[AGENT-SVC] → call_tool(sap.order_status)
[KNOW-SVC] → query("Incoterm explanation")
[FLOW-SVC] → saga("LC approval workflow")
[AUDIT-SVC] → log(user="sales01", action="trade-query")

*Diagram is conceptual. Actual implementation follows SCG security & governance standards.

Migration Strategy

RUBIX Migration Roadmap

The roadmap minimizes risk by building a new foundation in parallel, then gradually migrating features from the legacy chatbot into the RUBIX platform.

Phase 0
Preparation & Blueprint

Target architecture, service taxonomy, data & security design, delivery plan.

Phase 1
Core Foundations

Super App shell, identity, context, LangGraph runtime, observability baseline.

Phase 2
Core Migration

Move existing chatbot journeys into new services & UI, no downtime.

Phase 3
Mini App Expansion

Launch Sales Copilot, Trade Data Explorer, Knowledge Hub, and Workflow apps.

Phase 4–5
Integration & Legacy Retirement

Deep integrations, ecosystem enablement, gradual retirement of legacy chatbot.

Explore AI Platform Possibilities for Your Business

RUBIX is co-created with SCG International, but the same architecture and patterns can be tailored for other enterprises. Talk with Inno Digital Biz to design your own AI Super App.

RUBIX is a project of SCG International. Architecture & implementation by Inno Digital Biz, a unit of CKN Corporation.